Task
In November 2018, Apple Pay was launched nationwide in Germany. HypoVereinsbank wanted a campaign to bring attention to this new way of paying. They could win the FC Bayern as a partner, as the Allianz Arena also was planning to switch the payment system within the stadium to Apple Pay.
Implementation
For the launch spot, we scripted a humorous story around three FCB players and positioned them as first users. Additionally, we made short "how to" spots explaining how Apple Pay works via Face ID and Touch ID with the iPhone and Apple Watch.
Regional Greetings such as "Servus" and "Griaß Di" welcomed Apple Day to Germany and introduced it as a new, easy and safe way to pay.
Regional Greetings such as "Servus" and "Griaß Di" welcomed Apple Day to Germany and introduced it as a new, easy and safe way to pay.
